Why I Still Believe in Lipstick (Even When the World’s a Mess)

When I said I like it hot I meant when I am sipping margaritas poolside, not when the world is on fire. Long sigh * The headlines are loud, and everywhere you turn there’s another reason to feel exhausted or disillusioned. In my line of work I see it up close: systems straining, mental health at its worst, people falling through the cracks, the weight of injustice pressing hard. And yet—every morning without fail, I swipe on my lipstick.

Not because I think it fixes anything. But because that small act is a quiet, defiant kind of self-possession. It’s a reminder that I can show up strong, polished, and wholly myself—even in the middle of disorder.

Lipstick, for me, isn’t vanity. It’s armour. It’s expression. It’s history. It's LIFE! It's the reason we started this business in the first place.  Women have worn lipstick in times of war, protest, and upheaval— because they understood that beauty can be a kind of resistance. A way to take up space, to own your story, and to keep on keepin' on.

Lipstick as Resistance

This might sound dramatic, but there’s something inherently political about women choosing how they present themselves. For generations, we’ve been told to tone it down, smile more... to not take up too much space. Wearing lipstick—especially bold shades like red, plum, or my personal fave PINK! —is a way of saying, “I’m here, I matter, and I’m not shrinking.” And in a world where women’s rights are still up for debate (yes, we're stilllll there) and where appearance can unfairly define credibility, lipstick becomes more than makeup. It’s a signal. A mood. A decision to step into your power—even when you feel tired, outnumbered, or overwhelmed.

Beauty Isn’t Frivolous—It’s Fuel

Some days, I’m up early reading emails, packing lunches, walking my dog, and trying to look like I’ve slept in the last decade. Taking five minutes to apply our BB Cream, brush up my brows, throw a little bronzer on the old cheeks and swipe on a pinky lipstick or lipgloss doesn’t just make me look alive—it makes me feel like myself.

And that’s the whole point, isn’t it? Beauty rituals—when they’re rooted in self-respect, not perfectionism—can ground us. They’re small acts of control in an uncontrollable world. They remind us that even when we’re carrying a lot, we’re still allowed to feel good, express joy, or just have frickin' FUN!

My Go-To Beauty Rituals When the World Feels Heavy

• Night time: A rich serum, a thick moisturizer and right now I love those under eye hydrating patches that look like kidney beans. Do they work? Not sure. But they feel nice as heck.
• For Mom days around the house: A tinted SPF with a little BB Cream, a clear or slightly tinted lip balm, a tiny spritz of a perfume that evokes a lil' dopamine spike- currently loving Beachwalk and Miami Nectar.
• For date night (we often date night at home too!): A couple extra coats of mascara go a long way. I pay more attention to my brows and I also put a little blusher on my lips and cheeks on as a finishing touch to my regular make-up. These power moves go a long way in perfecting a more sultry look. And a nice spritz of a sexier, spicier perfume- currently loving Coffee Break and Black Opium.
• For protest mode or power meetings: A classic matte red—no explanations needed.

The Bottom Line

It's okay to find beauty in the middle of mess. It’s okay to express softness in a hard world. And it’s okay—hell, it’s powerful—to choose small rituals that remind you who you are.

So no, I won’t be giving up my silly little makeup routine anytime soon. Because even when the world is a mess, I still believe in showing up—boldly, beautifully, and unapologetically.